Need to tell the world your story? Our team will help you do it within budget and on time.


Build A World-Class Team

Our global network includes professionals who have worked for Apple, Google, Nikon, and ESPN.


We act as the executive producer and provide you with a single point of contact throughout the process. 

Use Multiple Mediums

Our specialities include video, photography, writing, and virtual reality. 

Rack Focus helped us launch Skyline, a new augmented reality feature in our smartphone app. We had an aggressive deadline and the launch video needed to be inspirational as well as educational. They nailed it. Rack Focus took a rough idea from concept to final, fine-tuned every word, graphic, and image, and delivered a fabulous video with strong takeaway. Even better: They delivered it on time—and on budget.
— Kris Wagner, marketing director @ ViewRanger




Video Production

Virtual Reality Design | Production


Writing | SEO


Skyline, ViewRanger's newest feature, is something else. Just hold your phone up and the region's geographic information will be overlaid. You can also overlay a custom GPS track and use the app to help you route-find in tricky situations. 

We first talked with ViewRanger less than six weeks out from their launch. They needed a video that would work for a global audience and also highlight each of Skyline's functions. Working with marketing director Kris Wagner, Rack Focus help take a rough idea from concept to final storyboard, and then execute that storyboard with a variety of production partners. 

The final project was shot near Breckenridge, Colorado, and helped ViewRanger launch Skyline to a global audience.


  • Producer | Director: Rack Focus
  • DP: F4D Studio
  • Aerials: F4D Studio
  • Post Production: ImageBrew
  • Music: Cleod9


Bitsbox's story is phenomenal. Started by two Googlers who wanted to help kids learn to code, Bitsbox has been on a rocket-ship trajectory as they send subscription boxes out by the thousands. 

When approached to help tell their story, Rack Focus worked with Bitsbox to create two videos and organize a photo shoot for online and print collateral needs. 

The first video was 30- and 60-second overviews of Bitsbox and how their product worked. The piece was used heavily in social campaigns and featured prominently on their homepage.

The second video focused on why kids should learn to code and featured a power user, Bitsbox mom, and the two founders. 


  • Producer | Director: Rack Focus | Bitsbox
  • DP: Deadline Motion
  • Post Production: Deadline Motion
  • Music: Cleod9

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